Category Archives: Denim & Fashion

Talking holy clothes with Maurizio Amadei

MA: Actually, I think the best way to be dressed is to be naked. In the wild. But as we have this habit of dressing ourselves let’s try to make something that follows the lines of the body. For Carpe Diem I made a big story on the anatomy – I made some pieces that were cut to follow the lines of the muscles in the body. It was incredible.


Flat Head party and discount at Self Edge

The president and VP of Flat Head, along with the editor-in-chief of Lightning Magainze are going to be in Self Edge this Sunday afternoon. I’m definitely gonna check this out. Info below:

We’re happy to announce that the men behind The Flat Head are coming to Self Edge from Nagano, Japan this Sunday for a party and product release.

The president and vice president of Flat Head are both coming from Japan along with the editor-in-chief of Lightning Magazine on Sunday, September 7th.

Self Edge
714 Valencia Street @ 18th Street
San Francisco
September 7th
2pm to 6pm

Along with the party things that’ll be happening at this fine event:

  • The new Flat Head slim cut tapered jean, the SE05BSP, will be released
  • Self Edge x Flat Head Chambray Long Sleeve Shirts (navy, black, & red) with custom Kiryu Embroidery will be released.
  • Self Edge x Flat Head “Around the World” Loopwheeled T-shirts will be released
  • First 50 people to purchase anything in-store get a Red Flat Head Souvenir Bandana
  • A large selection of leather goods (wallets, belts…) and silver jewelry (rings, necklaces..) will be on display available for custom orders (this will be the only time to see these products in person and order them for a six week delivery)
  • Sidney Lo’s Flat Head 3001 WAYWT Exhibit will be on display including before/after jeans/shirts and the DVD of the progress

We’ll be serving 21st Amendment’s new Hell or High Watermelon Wheat and Brew Free! or Die IPA for those old enough to drink, along with a heavy dose of Flat Head’s favorite rockabilly music..

The “I am particular about my clothes” Sale:
15% off everything at Self Edge for those wearing any Flat Head item at the party (excluding the three new release items above and the leather/silver collection). For those that aren’t local, email us at with a photograph of you wearing anything by Flat Head between Noon and 6pm (on Sunday) and we’ll send you an email back with a discount code good between Noon and 6pm the same day.

[From Self Edge Blog]

Self Edge now got Dry Bones denim

Self Edge got a new line of stuff by Dry Bones, I photographed these products and got to try them on in person, they are really dope, my favorite was the Type III denim jacket, it is seriously next-level!

Introducing Dry Bones Japan:

There are certain Japanese Denim companies that fly under the radar and surpass all expectations for so long, we wonder why it’s taken so long for them to come into the spotlight. Dry Bones is that company, with almost 20 years of denim and garment production under their belts, they consider themselves to be from the second generation of denim companies worldwide; somewhere between the big three that started it all in America and the new group of companies in Japan producing denim.

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Derome Brenner Trunk Show in SF, Dec 14-16

It’s extremely hard to find frames that work on my face so probably safe to bring my amex with me there. My DB Jacky 2’s are great value despite the fairly high price coz I’ve worn them every single day since I got them.

spectacles for humans: DEROME BRENNER TRUNK SHOW:

December 14th, 15th and 16th.

A legion of beautiful handmade frames, an incredible portfolio of accessories…. See it all and spend time with the designers themselves during first ever
DeromeBrenner Trunk Show.

Only at Spectacles for Humans.

Shopping in San Francisco – San Francisco Self Edge – Travel – New York Times

Pretty cool, Self Edge got onto NYT… 🙂

Shopping in San Francisco – San Francisco Self Edge – Travel – New York Times:

The denim that true jeans aficionados clamor for these days is from Japan, not the United States, and nowhere is that more apparent than at Self Edge, a boutique in the Mission District of San Francisco.

The store, which opened last year, is something between a premium specialty shop and a museum dedicated to a yearning for past quality ? a sentiment easily detected in the antique wooden furniture and Persian rugs that decorate the shop. Pairs of well-worn jeans hang behind glass on one wall. On another wall, visitors can look through racks of so-called selvedge denim ? the kind made famous in the ’50s and which can be as heavy as 21 ounces per square yard. According to Kiya Babzani, the owner of Self Edge, some of the labels sold at the store, which include Iron Heart and Flat Head, are available nowhere else in North America.