Pretty cool, Self Edge got onto NYT… 🙂

Shopping in San Francisco – San Francisco Self Edge – Travel – New York Times:

The denim that true jeans aficionados clamor for these days is from Japan, not the United States, and nowhere is that more apparent than at Self Edge, a boutique in the Mission District of San Francisco.

The store, which opened last year, is something between a premium specialty shop and a museum dedicated to a yearning for past quality ? a sentiment easily detected in the antique wooden furniture and Persian rugs that decorate the shop. Pairs of well-worn jeans hang behind glass on one wall. On another wall, visitors can look through racks of so-called selvedge denim ? the kind made famous in the ’50s and which can be as heavy as 21 ounces per square yard. According to Kiya Babzani, the owner of Self Edge, some of the labels sold at the store, which include Iron Heart and Flat Head, are available nowhere else in North America.