“We are excited about the prospects for further revenue contribution from iPods due to what we perceive as a positive mix shift to video iPods, which have a higher average selling price (ASP) than either the nano or Shuffle,” said analyst Ben Reitzes. “Second, we believe Intel Macs could come as early as Macworld and believe that the initial release could be a broad portfolio of products.”The analyst believes the “iPod Multiplier Effect” is taking shape with strong sales in Macs, retail and peripherals. Additionally, Reitzes said he would not be surprised if Mac sales were buoyed in the future by enhanced digital media capabilities that could catapult Apple to the forefront of the digital home.
AppleInsider | Analyst sees better iPod mix and early Intel Macs