The best part of the biography

I pre-ordered the biography in iBooks and started on it as soon as it dropped, and I just finished it last night. I don’t like posts with huge excerpts from the book, but this part right before the coda is great. These were Steve’s words:

I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business. That’s how you really make a contribution and add to the legacy of those who went before. You build a company that will still stand for something a generation or two from now. That’s what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That’s what I want Apple to be.

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