SF Chronicle piece on Self Edge and raw denim

SOME LIKE IT RAW / Old-school jeans are hip again, with Japanese denim irresistible to young buyers

Cool article, hopefully it won’t make raw denim too mainstream, but people are usually too lazy to do this so it’s unlikely… heh… oh yeah, I think Kiya asked Laura to contact me for this article too but for some reason I guess she got enough information from Jan and Mark already so I never got interviewed… 🙁

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