iTMS gonna sell tracks in Apple Lossless?

If this is true, I will be spending a bit less at Amazon and a lot more at iTMS… I guess it depends on how much AL tracks will sell for.

A new version of Apple Computer’s iTunes Producer software suggest that the company may begin to offer tracks through its iTunes Music Store that are encoded in its higher-quality lossless compression format.

AppleInsider | Apple Lossless format coming to iTMS?

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